My client did not want changes the old site's content
1) Homepage is too short, could contain more information, people are used to scrolling down for long periods.
2) The number 3000+, 100+ are nice, caught attention, but more social proof would be better, such as big brand names, maybe testimonials.
3) There was no contact page. People kept looking for it.
With the research completed, our team conducted a meeting outlining how the content strategy for how the website will be done. From the meeting, the copy team & design team worked closely together to create wireframes (its hard to design without the real copy first).