Evidence Based Research
I've spent around 4 months researching, interviewing, and conducting competitive analyses on my inquiry. In that time, I've learned various methods of interviewing for different industries. I learned the processes of interviewing for HR, copywriting, UX, etc. In addition, I've looked at roughly 20+ competitors and analyzed their UX.
1) Who we are Designing for & our intentions
In the field of interviewing software, I wasn't alone. There are many web applications out there that seek to help interviewers through the hiring process. However, there are few applications that help guide a user from start to finish through a streamlined process. This is where we come in. We wanted every user who uses our app to say: "Wow. the process of finding the right candidate from start to finish was easy." We had heavy work to do. We started with interviewing everyone who would use such an application.
2) Interview Findings
1) "I have to alternate between [browser] tabs and different applications when I interview candidates."
2) "We usually use Google Docs as a note keeper for panel interviews. Live editing as a panel really helps us"
3) "Interviews are not robotic. It flows as a conversation between individuals; each seeking to learn more about each other."
4) "Oftentimes, I forget what a candidate said in an interview."
3) Competitive analysis
Most of the interviewing web applications I analyzed were typically rigid in their user journey (VidRecruiter, JazzHR, BreezyHR). I also looked into various template building and task management software. The goal was to look into the UX of how users build templates, organize them, and use them. I really appreciated Canva's template builder (it was freakishly easy to use), Taskcade's UX (block customization) and Webflow's user error prevention system.
Some of the software I looked at to better grasp the market this project resides in
Based on our findings we've derived three core personas. Our personas help drive the direction of our app and keep us in check as we develop it. Below is William Salvador, the meticulous, structure driven user.